E-Omni is Eurostop’s central omnichannel engine that connects all online sales channels—Shopee, Lazada, TikTok, Shopify, and others—with Eurostop’s retail backbone (E-Retail and M-POS).

It acts as the integration hub that synchronizes:

• Product information
• Online orders
• Inventory availability
• Fulfilment statuses
• Stock adjustments
• Marketplace-specific settings

across every connected channel in near real time.

With E-Omni, retailers manage one unified retail ecosystem, ensuring marketplace operations, warehouse operations, and store operations are always aligned.

Why E-Omni Exists

Modern retailers sell across multiple platforms. Without a central hub:

• Stock becomes inconsistent
• Orders get lost or duplicated
• Products go out-of-sync
• Fulfilment becomes manual and messy
• Overselling becomes frequent
• Reporting is fragmented

E-Omni solves this by becoming the single source of truth that keeps all channels synchronized and operationally tight.

Core Capabilities of E-Omni

1. Order Centralization

E-Omni automatically downloads online orders—including sales, cancellations, refunds, and exchanges—from all connected marketplaces.

These flow directly into:

• E-Retail: Auto-generate Store Delivery Request & Picking
• M-POS: Fulfilment through Picking/Pick Manager and Transfer Out

This creates a seamless fulfilment workflow from marketplace → warehouse → customer.

2. Product Synchronization

E-Omni manages product listings flowing both ways:

Download Product (Marketplace → E-Omni)

Daily 2am automation imports newly created or updated online product listings.

Upload Product (E-Retail → E-Omni → Marketplace)

When new products are created in E-Retail:

1. They sync into E-Omni as unpublished
2. Users enrich with marketplace attributes (images, variants, price, descriptions)
3. E-Omni sends them to marketplaces as Draft
4. Seller finalizes publishing in Seller Centre

This ensures consistency and prevents incorrect listings.

3. Inventory Synchronization

Stock changes in E-Retail (sales, transfers, picking, receiving) update online marketplaces via E-Omni.

Sync behaviour:

• Automation: Every 30–60 minutes for all channels
• Immediate Sync: Manually trigger “Sync Inventories” for specific SKUs

This protects retailers from overselling.

4. Fulfilment Ecosystem (M-POS + E-Retail + E-Omni)

E-Omni orchestrates the entire order fulfilment flow:

1. Order syncs into E-Omni
2. Auto-generate warehouse tasks in E-Retail
3. Consolidate picks → pick in M-POS
4. Ship via M-POS Transfer Out
5. Update pack/ship statuses in marketplace or via E-Omni

Refund cases flow back automatically, restoring stock correctly.

5. Reporting & Analytics

E-Omni provides dashboards for:

• Today’s orders
• Sales performance (daily / weekly / monthly)
• Channel-level sales breakdown
• Low/out-of-stock monitoring
• Marketplace inventory visibility

This gives operators a complete view of eCommerce performance.

6. Integration Management

E-Omni centralizes:

• Marketplace authorization
• Re-authorization (API token renewal)
• Inventory buffers (reserve % for warehouse or stores)
• Self-managed stock
• Bundle products setup
• User access control

All integration-related configurations are handled from one place.

Key E-Omni Use Cases

1. Fulfil Online Orders

• Check new online orders
• Pick and pack via M-POS
• Update pack and ship statuses
• Complete fulfilment loop with marketplaces

Primary Users: Warehouse team, eCommerce ops, store fulfilment team.

2. Manage Marketplace Inventory

• View marketplace inventory in real time
• Sync stock immediately for urgent SKUs
• Reserve stock using Inventory Buffer
• Control overselling with Self-Managed Stock

Primary Users: Inventory planners, warehouse team.

3. Publish and Maintain Product Listings

• Add new products from E-Retail
• Enrich product details in E-Omni
• Publish/clone listings to online marketplaces
• Manage channel-specific attributes

Primary Users: eCommerce team, merchandising.

4. Monitor Sales Performance

• High-level sales dashboards
• Channel-level sales insights
• SKU-level performance

Primary Users: Management, BI, eCommerce teams.

5. Resolve Staging/Hanging Orders

• Fix unmatched SKUs or Bundle SKUs or invalid currency code (not created in E-Retail)
• Repair bundle-to-individual SKU discrepancies
• Push orders back into the fulfilment flow

Primary Users: eCommerce ops, support team.

6. Manage Refunds & Cancellations

• Handle full refunds
• Handle cancellations
• Understand return stock flow back to online location

Primary Users: Customer service, warehouse, finance.

7. Maintain Integration Health

• Reauthorize channels
• Review connected integrations
• Adjust settings per marketplace

Primary Users: IT team, eCommerce operations.